Advanced Typography - Final Compilation & Reflection

 22/4/2024 - 29/7/2024 ( Week 1 - Week 14 ) 

Ho Winnie / 0364866 

Advanced Typography / Bachelor's of Design Honors In Creative Media

Advanced Typography : Final Compilation & Reflection

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INDEX 

Project 1 : Typographic Systems & Type and Play

Project 2 :  Key Artwork & Collateral

Final Project : Type Exploration & Application

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SUBMISSIONS

Project 1 : Typographic Systems & Type Play 

22/4/2024 - 13/5/2024 ( Week 1 - Week 4 )

Final Submission for Exercise 1 : Typographic Systems

Fig 1.0 Final Axial System JPEG , Week 3 (5/6/2024)

Fig 1.1 Final Radial System JPEG , Week 3 (5/6/2024)

Fig 1.2 Final Dilatational System JPEG , Week 3 (5/6/2024)

Fig 1.3 Final Grid System JPEG , Week 3 (5/6/2024)

Fig 1.4 Final Radial System JPEG , Week 3 (5/6/2024)

Fig 1.5 Final Modular System JPEG , Week 3 (5/6/2024)

Fig 1.6 Final Bilateral System JPEG , Week 3 (5/6/2024)

Fig 1.7 Final Transitional System JPEG , Week 3 (5/6/2024)

PDF Of Combined Typographic Systems ( Without Grid ) : 

PDF Of Combined Typographic Systems ( With Grid ) :

Final Submission for Exercise 2 : Type & Play ( Finding Type )

Fig 1.8 Final outcomes for Type Play , Week 4 (5/13/2024)

Fig 1.9 Image Reference , Week 4 (5/13/2024)

Fig 2.0 Extracted Letterforms , Week 4 (5/13/2024)

Fig 2.1 Reference font , Week 4 (5/13/2024)

Fig 2.2 Final Letterforms , Week 4 (5/13/2024)

Fig 2.1 Final Letter "D" , Week 4 (5/13/2024)

Fig 2.2 Final Letter "E" , Week 4 (5/13/2024)

Fig 2.3 Final Letter "A" , Week 4 (5/13/2024)

Fig 2.4 Final Letter "T" , Week 4 (5/13/2024)

Fig 2.5 Final Letter "H" , Week 4 (5/13/2024)

Fig 2.6 Original Extracted letterforms and Final letterforms, Week 4 (5/13/2024)

PDF of Type Play Submission : 

 

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Final Submission for Exercise 2 Part 2 : Type & Play ( Finding Type )

Fig 2.8 Final Mock Movie Poster , Week 4 (5/13/2024)

PDF of Movie Poster : 

Project 2 : Key Artwork & Collateral

13/5/2024 - 10/6/2024 ( Week 4 - Week 8 )

Final Submission Items for Task 2A : Key Artwork

Fig 2.9 Black Word Mark on White Background , Week 7 (6/10/2024)

Fig 3.0 White Word Mark on Black Background , Week 7 (6/10/2024)

Fig 3.1 Color Palette  , Week 7 (6/10/2024)

Fig 3.2 Word mark in actual colors on lightest shade of color palette  , Week 7 (6/10/2024)

Fig 3.3 Word mark in lightest shade of color palette against darkest shade  , Week 7 (6/10/2024)

Fig 3.4 Final Wordmark Animation GIF , Week 7 (6/10/2024)

Final Submission Items for Task 2B : Collateral Artwork 

Fig 3.5 Collateral Artwork #1, Week 7 (6/10/2024)

Fig 3.6 Collateral Artwork #2, Week 7 (6/10/2024)

Fig 3.7 Collateral Artwork #3, Week 7 (6/10/2024)

Fig 3.8 Instagram Screen Grab, Week 7 (6/10/2024)

Link to instagram : https://www.instagram.com/winn_winn04/

Final Project : Type Exploration & Application

10/6/2024 - 15/7/2024 ( Week 8 - Week 13 )

Final Submissions for Final Project : Type Exploration & Application :

Final Font Design 

Downloadable link : Rubiko Sans ttf 

Font Presentation : 

Fig 3.9 Final Font Presentation #1, Week 13 , 20/7/2024

Fig 4.0 Final Font Presentation #2, Week 13 , 20/7/2024

Fig 4.1 Final Font Presentation #3, Week 13 , 20/7/2024

Fig 4.2 Final Font Presentation #4, Week 13 , 20/7/2024

Fig 4.3 Final Font Presentation #5, Week 13 , 20/7/2024

PDF of Font Presentations : 

Font Tester :

Test out Rubiko here, input all capital letters and special punctuations 

 

Font Application : 

Fig 3.8 Final Font Application #1, Week 13 , 20/7/2024

Fig 3.9 Final Font Application #2, Week 13 , 20/7/2024

Fig 4.0 Final Font Application #3, Week 13 , 20/7/2024

Fig 4.1 Final Font Application #4, Week 13 , 20/7/2024

Fig 4.2 Final Font Application #5, Week 13 , 20/7/2024

PDF of Font Applications : 

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REFLECTION

Experience : 

Personally, I find this the most challenging module in Semester 2, as it demands significant thought and time to complete the projects. Despite its difficulty, it is also the most rewarding module because I can see my hard work reflected in the designs. I particularly enjoyed the "Type and Play" task, which involved extracting letters from a picture and refining them with a current font to create a new one. For Project 2, which involved creating key artwork, I never expected to develop a brand identity for myself, but the iterative design process was very enriching. The final project required meticulous planning and attention to detail to ensure font consistency. Overall, the projects were more demanding compared to Typography, which is why it's called Advanced Typography.

Observations : 

Throughout this module, I observed a personal weakness in my design process: a tendency to be very indecisive when choosing ideas. This indecisiveness often results in spending extra time at the beginning, changing my design directions. I found myself constantly questioning and second-guessing my initial concepts, which led to delays in progressing with my projects. This experience highlighted the importance of having a clear vision and being confident in my design choices from the outset.

To address this issue, I started to implement a more structured approach to my brainstorming and ideation phases. I began by setting clear criteria for evaluating my ideas and sticking to them. This helped me narrow down my options more efficiently and commit to a direction sooner. 

Findings :

Throughout this module, I found several ways to improve my design process. Implementing a more structured approach to brainstorming, with clear criteria for evaluating ideas, helped mitigate these effects and streamline my workflow. Seeking early feedback from peers and instructor provided valuable insights and increased my confidence in decision-making, while the iterative nature of tasks like "Type and Play" and developing key artwork underscored the importance of iteration in design. These experiences facilitated significant personal and professional growth, enhancing my typography skills, decisiveness, time management, and ability to integrate feedback, ultimately improving the quality of my designs and overall design process.